\u0130talyan moda markas\u0131 Calzedonia, New York Moda Haftas\u0131 kapsam\u0131nda d\u00fczenledi\u011fi a\u00e7\u0131k hava kampanyas\u0131yla podyumlar\u0131n \u00f6tesine ge\u00e7erek do\u011frudan \u015fehrin ikonik sokaklar\u0131n\u0131 bir reklam mecras\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor. Markan\u0131n en dikkat \u00e7ekici hamlesi, tavan\u0131ndan \u00fc\u00e7 boyutlu dev bir bacak maketinin y\u00fckseldi\u011fi \u00f6zel tasar\u0131m sar\u0131 New York taksisi oldu.<\/p>\n
Mobil a\u00e7\u0131k hava mecras\u0131n\u0131 kreatif bir \u015fova d\u00f6n\u00fc\u015ft\u00fcren bu hareketli taksiye, reklam teknolojisi platformu Blindspot i\u015f birli\u011fiyle Williamsburg\u2019de hayata ge\u00e7irilen b\u00fcy\u00fck \u00f6l\u00e7ekli bir billboard e\u015flik ediyor. Defile aralar\u0131nda \u015fehirde mekik dokuyan moda severleri yakalamay\u0131 hedefleyen Calzedonia, markay\u0131 sokak seviyesindeki moda ak\u0131\u015f\u0131n\u0131n merkezine konumland\u0131r\u0131yor.<\/p>\n
SoHo\u2019da brownstone merdivenlerinden ilham alan deneyim alan\u0131 Kampanya, yaln\u0131zca d\u0131\u015f mekan reklamlar\u0131yla s\u0131n\u0131rl\u0131 kalmay\u0131p SoHo\u2019da a\u00e7\u0131lan \u201cThe Stoop\u201d adl\u0131 \u00f6zel pop-up ma\u011fazayla fiziksel bir deneyim boyutuna ula\u015f\u0131yor. New York\u2019un geleneksel kahverengi ta\u015f binalar\u0131n\u0131n (brownstone) ikonik giri\u015f merdivenlerinden ilham alan bu mekan; edit\u00f6rler, modeller, stilistler ve i\u00e7erik \u00fcreticileri i\u00e7in yo\u011fun tempoda bir mola noktas\u0131 sunuyor.<\/p>\n
Ziyaret\u00e7ilerin stillerini tazeleyebildi\u011fi, sosyal medya i\u00e7erikleri \u00fcretebildi\u011fi ve markan\u0131n en yeni \u00e7orap koleksiyonlar\u0131n\u0131 inceleyebildi\u011fi bu alan, sokaklardaki y\u00fcksek g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc do\u011frudan m\u00fc\u015fteri etkile\u015fimine d\u00f6n\u00fc\u015ft\u00fcrmeyi ba\u015far\u0131yor. Podyumun \u00f6tesine ge\u00e7en entegre pazarlama stratejisi Calzedonia\u2019n\u0131n bu hamlesi, moda haftalar\u0131nda en \u00e7ok konu\u015fulan ve foto\u011fraflanan stil karelerinin asl\u0131nda podyumlar\u0131n d\u0131\u015f\u0131nda, sokaklarda ger\u00e7ekle\u015fti\u011fi ger\u00e7e\u011fine dayan\u0131yor.<\/p>\n
Hareketli a\u00e7\u0131k hava reklamc\u0131l\u0131\u011f\u0131, sabit dev billboardlar ve deneyimsel perakendeyi tek bir \u00e7at\u0131 alt\u0131nda birle\u015ftiren marka, resmi defile takviminde rekabet etmek yerine etkinli\u011fin ger\u00e7ekle\u015fti\u011fi t\u00fcm \u015fehri sahipleniyor. K\u00fclt\u00fcrel anlar\u0131 do\u011fru okuyan bu entegre yakla\u015f\u0131m, markan\u0131n \u00e7orap koleksiyonunu New York Moda Haftas\u0131\u2019n\u0131n do\u011fal bir par\u00e7as\u0131 haline getiriyor.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u0130talyan moda markas\u0131 Calzedonia, New York Moda Haftas\u0131 kapsam\u0131nda d\u00fczenledi\u011fi a\u00e7\u0131k hava kampanyas\u0131yla podyumlar\u0131n \u00f6tesine ge\u00e7erek do\u011frudan \u015fehrin ikonik sokaklar\u0131n\u0131 bir reklam mecras\u0131na d\u00f6n\u00fc\u2026<\/p>\n","protected":false},"author":0,"featured_media":45,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"class_list":["post-44","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-dijital-pazarlama"],"_links":{"self":[{"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/posts\/44","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/comments?post=44"}],"version-history":[{"count":0,"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/posts\/44\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/media\/45"}],"wp:attachment":[{"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/media?parent=44"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/categories?post=44"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/almanbahisgir.icu\/index.php\/wp-json\/wp\/v2\/tags?post=44"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}